Coalatree has enjoyed hugely successful projects on Kickstarter, and the Camper Hooded Jacket 2.0 is no exception. Launched in the fall of 2018, the campaign's success was due to targeted marketing, thoughtful email campaigns, and an engaging story. With the help of 2,600 enthusiastic backers, we raised $329,000 to bring the Camper Hooded Jacket to market.
I served as Project Manager, Creative Director, and Graphic Designer for this campaign. My role included directing photoshoots, writing copy for the product and for the campaign, developing the campaign "story," and designing graphics for the entire page. I also developed campaigns for Coalatree's newsletter and social media channels. Once the Kickstarter ended, the campaign was transferred and the graphics were modified for the Indiegogo platform. See the archived Kickstarter campaign here.
Reliable warmth that’s fit for any adventure, from the top of the Rocky Mountains to the city streets of Tokyo! With a hypoallergenic insulation that keeps its warmth even when wet, six pockets for gloves, headphones, passports, and more, and an internal stuff pocket that instantly turns the jacket into an on-the-go travel pillow, the Coalatree Camper Hooded Jacket is the perfect layer for all your travel and outdoor adventures.
The Camper Hooded Jacket is perfect for any season! The synthetic multi-layer insulation is built with expanded cells for increased warmth, allowing reliable warmth at a fraction of the weight!
Get your Camper Hooded Jacket at the best pricing available, right here on Kickstarter! You'll be able to choose the color, size, and style of your jacket(s) once the campaign ends. We'll send out backer surveys in February, just before they ship!
Help us make a third colorway! If our backers help us to reach $150,000 for the Camper Hooded Jacket, we'll add a third colorway for both men's and women's styles. 
After the campaign ends, we'll email you a survey for you to choose your favorite color, size, and shipping details. Stay tuned!
The Camper Hooded Jacket is a Coalatree classic that sold out on Urban Outfitters, Backcountry, Gear Co-op, and more. Based on it's past success, we've brought the jacket back to life with new colors and fit plus more features and functionality, making it our best puffy jacket ever!
Coalatree started on a rural farm in Western Colorado by a group of friends on a journey to create sustainably sourced apparel and multi-use products. We’ve since grown, moved to Utah, and left the farm behind, but our commitment to environmental responsibility and the values we cultivated and have stayed with us.
Most of our goods are made from recycled or repurposed materials. Instead of creating new threads, our partners find discarded yarns and even plastics, then melt them down and spin them into new fibers.
Our factory partners are working towards zero emissions through green initiatives such as gray water recycling, energy-saving ventilation, solar and energy-efficient lighting, on-site wetlands and green spaces, and much more.
Conventional manufacturing methods use toxic chemicals, produce hazardous waste, and contribute significantly to carbon emissions. We work only with facilities that are bluesign® approved, ensuring the highest standards are met in efficiency, safety, and clean manufacturing.
Our hangtags and packaging are printed on recycled paper with post-consumer waste content, keeping trash out of landfills and preserving our forests.
Who We Are 
Coalatree designs eco-minded gear and apparel for the adventurer in everyone, from athletes and photographers to your average city folks and weekend warriors. It’s our passion to bring elements of the outdoors and the city life together. Whether you’re summiting the tallest peaks or lounging around town with friends, our products are practical, stylish, and functional. Being ready for anything is what we’re all about.
Our Giveback
Each year we use surplus fabric to create warm blankets for the homeless in our hometown of Salt Lake City, Utah. We also partner with local organizations to maintain the hiking and biking trails we frequent and to protect the integrity of our watersheds.
Why Kickstarter?
By offering you first dibs on our newest products, you can be sure you’re getting the best deal. Kickstarter allows us to cut out the middleman and bring you a product that you’ve directly helped bring to life.