The marketing team at Serrv wanted a fresh new way to showcase our spring apparel line, and a lookbook seemed to be the ticket. After an initial concept was put together and products were chosen, I laid out the book, keeping in line with Serrv's elegant yet effortless style. For this new piece, I simplified the brand's catalog typography in order to focus more on the photography, and added a few handmade elements to call out product details.
For a closer look, view the entire lookbook online.
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